Innovation Community Blog

Brighten your idea

14 June 2010
While we may have only had an average of 82 minutes of sunshine per day in the last month, the Wellington region is living up to its reputation as a bright spot of innovation. Wellingtonians have kept the beacon shining by submitting over 650 ideas to The Bright Ideas Challenge.

Wellington, Wairarapa, Hutt Valley, Porirua and the Kapiti Coast are geographically more compact than most large capitals and their outer suburbs, and yet within the boundaries of this space stand a fantastic mix of Government, the arts, industry, science, corporate, entrepreneurs and small business. This mix of industries is reflected in the bright ideas we have seen submitted.

Ideas range from potentially world changing technology in the ICT sector, to plans to take Wellington’s wildlife to the world.

We understand that starting a business is really hard work, as Dave Moskovitz says “Think of the hardest job you've ever done, and raise it to the power of difficult”. He says the most important thing to realising your dream is to build a team, and we agree with him. So if you have an idea that needs polishing, make sure you come along to our Brighten Your Ideas workshop this Thursday 17 June at 5.30pm.

Top Wellington business people will give their tips and advice and discuss originality, working together, commercialisation potential and listening to what your market really wants. There will be the chance to discuss with the speakers and other experts the best way to brighten your business idea.

Part of succeeding in business is knowing when to ask for help; that is why we have a new part of the challenge called Solve My Problem. Here companies are able to ask the public for bright ideas for new products and services or to help find solutions for problems. Vehicle Testing New Zealand has asked for ideas and is offering $1000 for the best.

There are only 10 days to go until entries close so make sure you enter your bright idea. The process is easy, submit your idea in 100 words or less and you could win $25,000 worth of seed capital, a place on the Bright Ideas Kickstart programme worth $1,200, and the opportunity to connect with business experts and investors.

Nigel Kirkpatrick is the CEO of regional economic development agency, Grow Wellington.
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