Innovation Community 2011

The Innovation Community comprises Wellington region companies who get in behind the Bright Ideas Challenge.

If you would like to be involved, please contact Cath Randall, Business Growth Programme Manager, Grow Wellington. or (04) 382 0079

3months are a web and mobile-web software company who can take your vision and turn it into an award winning, world class web application. Our lean, agile development process, great open source technology (Ruby on Rails) and smart, friendly team means we can deliver working web software quickly (often in days or weeks) and cost effectively. We work with our clients in an environment of trust and transparency (clients often move in with us and truly become part of the team) where risks are shared, progress is constantly visible and change is embraced. Visit
Acacia Law
ACACIA LAW Did you hear about the takeaway place in Nelson that got into trouble from Burger King after calling its burger a “whopper” for 12 years? They could have avoided the drama (and expense) if they had spoken with Acacia Law first. Investing a few hundred dollars up front, could have saved them thousands in legal fees today. Want to know if your business is at risk of infringing the rights of Big Business? Can you afford not to spend $100 on an initial meeting with us? Excellent Intellectual Property advice does not have to come at a high price. We can tailor a package to your specific needs and ensure that it does not blow your budget.
AJ Park
A J Park is New Zealand’s leading intellectual property (IP) law firm. They specialise in patents, trade marks, designs, and copyright. A J Park also has a team of IP litigation specialists, and a team of commercial lawyers who are experts in commercialising technologies. A J Park acts for around half of New Zealand’s top 100 companies, and represents the interests of almost half of global Fortune 500 companies in New Zealand. They also work closely with many individuals, start-ups and SMEs throughout New Zealand’s innovation community.
Angel HQ
Angel HQ is the Wellington region’s angel investment club. Our thirty-odd members invest in early stage companies with the potential for rapid global expansion. We are here to help young companies with aspirations for high growth get the investment they need to achieve their goals, while generating a healthy return for investors and we’re known for our predilection for deals with a certain ‘geek’ factor in them; technology is one of our preferred areas of investment. Our club meets regularly to review opportunities, manage our portfolio, exchange war stories and celebrate our ventures successes! We also run and participate in networking events, panel discussions and presentations to get to know the amazing entrepreneurs in our community.
When you’ve got a bright idea, talk to us to make sure you get the right intellectual property advice. We can work with you to identify, protect and develop your intellectual property to create opportunities for the future as your idea and business grows. Knowing you have intellectual property is one thing. What you do with it is what makes the difference. Baldwins – working with innovators for 114 years.
Making the right decision at the right time should always be driven by planning and strategy.

BDO is a full service Chartered Accounting and Advisory firm. BDO have been working with small to medium-sized businesses and entrepreneurs in New Zealand since 1935, helping some of the country’s most successful companies to become household names. Our advisers are well placed to help you realise your growth potential.

We would be delighted to assist you with:
• Business and growth strategy
• Effective structuring and tax planning
• International tax matters
• Forecasting

Also, ask us about our BDO Diamond Model of Business Growth

Doesn’t sound like you’re average accountant, does it?

Felicity Hill T: 498-3892
Tristan Will T: 04 498-3944
Blue Dot
Blue Dot is a local advisory firm that provides start-ups and small businesses with a comprehensive range of Human Resources expertise and services to reduce their workload, minimise risk, contain costs and accelerate business growth.

We understand the workplace factors that influence employee engagement and productivity and work with our clients to develop a workplace culture and management processes to support their strategy.

Get the most from your employees and achieve your goals. Sign up for regular HR tips at
You need a great story to give your idea or business the wings to fly. Anamika Vasil works with innovative businesses that are launching a new product or service or want to take their business to the next level. She produces cost-effective communications and marketing strategies focused on lifting a business’s bottom line.
Anamika will identify the key messages that will set your business apart from your competitors and excite your target audiences, whether they are potential customers, partners or investors.

Anamika would love to have a chat about your business. Contact her on 021 494 005 or by email, Visit her business success blog at
Creative HQ
Creative HQ is a business incubator where Bright Ideas are turned into commercial realities.

We match innovative ideas, technology and science with business nous and a rock solid growth path. We aim for the world from Wellington.
DLA Phillips Fox
DLA Phillips Fox offers a full range of legal services to New Zealand businesses, and their owners. We provide commercially focused advice that is clear, practical and relevant and will work with you to develop strategies and solutions tailored to your needs. We place great importance on getting to know you and your business well, as it is only by doing this that we can genuinely add value and help you to achieve your objectives.
We are also a member of the global DLA Piper Group. This gives us direct access to premier legal services and expertise in 30 countries throughout Australia, Asia, Europe, the Middle East and the USA.

For more information on how we can help you please visit our website or contact Matthew Hay at
Duncan Cotterill
Grow your business. Protect your position. Whatever your legal requirements, Duncan Cotterill is uniquely placed to assist.
We're an award-winning trans-Tasman firm that provides a full range of legal services across the commercial and corporate sectors, including the commercialisation of intellectual property. With offices throughout New Zealand and in Sydney whatever your business, we will work with you to identify and implement the simplest and most effective legal strategy.
Enspiral believes in the power of entrepreneurs and disruptive ideas to make a positive difference in the world. We launch our own tech-based start-ups, as well as providing full service design and web services for maximum impact of your ideas. So if you have a bright idea we are interested in you. Work with our collaborative teams to create innovative solutions; designers & developers working together for world class results.
Ernst and Young
Ernst & Young’s worldwide Strategic Growth Markets Network is dedicated to serving the changing needs of rapid-growth companies. For more than 30 years, we’ve helped many of the world’s most dynamic and ambitious companies grow into market leaders. Whether working with early stage venture-backed businesses or international mid-cap companies, our professionals draw upon their extensive experience, insight and global resources to help your business achieve its potential. It’s how Ernst & Young makes a difference.
Exactus is a team of mechanical design engineers with a specialist focus on new product development across a broad range of industries.

Operating as a consulting company since 1999, Exactus has effectively provided comprehensive design and development services to a large number of clients who have ranged from companies formed around new innovations and technologies to long-established manufacturers and exporters.

Our aim is to provide a professional and confidential product design and development service that will allow our clients to successfully accelerate and prosper from their product development projects.
Foundry Creative
Foundry Creative is proud to be the creative agency behind the Bright Ideas Challenge brand and website. We believe that effective design can create change, drive loyalty, and increase presence in the marketplace. We have helped many New Zealand businesses launch their bright ideas, enabling them to grow and become hugely successful on the world stage.

Foundry Creative is a full service graphic design and branding agency based in Wellington. Check out some of our bright ideas at
Gibson Sheat
Gibson Sheat is a Wellington-based law firm, with offices in central Wellington and Lower Hutt.
Let us ensure your bright ideas, and your business, are fully protected.
It's all about you - At Gibson Sheat, we like to get to know our clients well. The more we know the more value we can add, and the more relevant legal advice we can provide.
Protect your business – From intellectual property to all the business contracts you need to protect your business and minimise risk. We can assist. Contact our experts now.
Personal legal services - We also cover the full range of personal legal services.
We work with around 2,000 Wellington regional businesses; we would love to help you too.
Global Expert
We'll find the best people with the right skills, who are available to help your company solve its challenges from concept to commercialisation and all steps in between.

We provide confidential and fast access to new knowledge and skills to solve technical and market related questions. We use our extensive international networks featuring leading universities, research institutions and companies.
Ground Zero
Chris Lipscombe is an experienced strategic planner, marketer and business adviser with a successful background in graphic design, publishing, marketing and IT. Chris established his company Ground Zero in 2000, providing strategic planning, capital-raising and business facilitation services to Wellington-based clients, with a particular focus on helping creative ICT companies enter offshore markets. Since 2004 he has been taking young business leaders to China, and brokering profitable business partnerships between companies in New Zealand and North Asia. Chris has tertiary qualifications in the arts, marketing and international relations, and is currently Deputy Chair of the Wellington-Xiamen Association.
Growth Management Consulting
Growth Management Consulting’s(GMC) accelerates the growth and failure of NZ companies by removing clutter and simplifying business growth. GMC helps companies with pitch development-delivery, business planning and advisory services. The founder Mark Robotham is a professional speaker-facilitator whose native tongue is pragmatism, pace and execution. Regular tips for start-ups are published on Marks blog
Henry Hughes
With a long history of providing timely and sound Intellectual Property (IP) advice to inventors and innovators from its central Wellington base, Henry Hughes is your IP specialist. No business is too small or idea too big! As part of your team of specialist advisors we work with you to ensure appropriate and full cover for all your IP in New Zealand and beyond. Good luck to the Bright Idea Challenge entrants! Vist
Hutt City Council
Hutt City Council is responsible for promoting the social, economic, environmental and cultural wellbeing of Lower Hutt, both now and for the future. Our vision is to make Lower Hutt - New Zealand’s ninth largest city - a great place to live, work and play. Lower Hutt is home to the winner of the 2010 Bright Ideas Challenge, Im-Able. or
The Institution of Professional Engineers New Zealand (IPENZ) is the body which represents professional engineers from all disciplines in New Zealand. The terms "engineering profession" and "professional engineer " are used by the Institution in the broadest possible way, to include all those who use a systematic process of analysis, design/synthesis and implementation, strive to operate in a responsible way, are governed by a code of ethics set by their peers, and engage in continuing professional development to maintain the currency of their competence.

IPENZ is committed to encouraging and supporting engineers at every stage of their career, and to promoting wider understanding of the profession in New Zealand.
Kea is New Zealand’s global network. Our mission is to connect New Zealand with the rest of the world by building a network of global citizens who take an active interest in the future of our country. Kea is especially committed to supporting organisations and individuals who help grow the New Zealand economy through international trade and investment, or help build New Zealand’s brand and reputation on the world stage.

Kea’s global headquarters are in Auckland and it operates four regional offices in Sydney, Shanghai, London and New York. We also maintain a growing network of Kea chapters and other affiliated groups across New Zealand and around the world.
Back in 2002, we launched with a thought: New Zealand needs a better banking alternative—a bank that provides real value for money, that has Kiwi values at heart, and that keeps Kiwi money where it belongs—right here, in New Zealand.

Just a few short years later, we have more than 650,000 customers, with hundreds more joining each week. We have more than 800 Kiwibank staff around the country and a nationwide ATM network. We're in more than 300 PostShops, which means we can stay open longer than other banks, even on weekends in many places.
KPMG Business Advisory is passionate about delivering the best service and solutions, tailor made and relevant to your business environment. Jon Holmes (Partner), Gavin Holley (Director) and the Wellington Business Advisory team are dedicated to assisting your business develop and improve no matter where you stand in the growth cycle.

At KPMG, we can assess your ‘bright idea’, review your current market position and your prospects for success and identify areas where you could benefit from strategic assistance. Our business is about providing practical solutions to help your business grow profitably and our main focus is on adding real value.
Massey University
Massey University is New Zealand's defining university. Throughout its 80-year history Massey has played an important role in the development of New Zealand through its ground-breaking research and leadership in agri-food, creativity and commitment to innovation as well as close links with communities and industry.

Massey is a comprehensive, multi-campus university offering internationally recognised degree programmes in business, engineering and technology, sciences, design, humanities and social sciences, and finance.
National Bank
The National Bank has been helping New Zealand businesses succeed for over 130 years.

As a National Bank Business Banking customer you’ll get your own dedicated Business Banking Manager who can connect you to specialist expertise when you need it. We realise that each business is different and through our invaluable business resource centre and free workshops, we can offer more than just banking.

From business planning to financing, talk to The National Bank about how we can help you turn your Bright Idea into reality.

Visit our business resource centre or our website
Nature Coast Enterprise
Nature Coast Enterprise promotes the sustainable economic development of the region by providing support, information and assistance to the business community while attracting new resources and investment to Kapiti-Horowhenua. We undertake regional development projects by facilitating business – council – government liaison, developing industry cluster groups and business networking opportunities, hosting business functions and fostering employment and skills development.

Nature Coast Enterprise also promotes Kapiti and Horowhenua as a tourist destination through development of the region’s tourism strategy, marketing and branding. Services include product development, advice, information and training for tourism businesses.
Rainey Collins
Rainey Collins has been providing quality professional legal services to business people just like you since 1919. However, far from being a “stuck-in-the-dark-ages” firm, we provide a modern approach in modern offices in the heart of the Wellington CBD. We assist small business owners, corporate and government clients and are passionate about helping individuals develop their bright ideas, both in the city and throughout New Zealand. Whether you are in business, or developing a business idea, you need all your legal bases covered. We can offer what many other lawyers cannot … a “one-stop-shop” … specialist legal advice in all areas relating to your business.
Rumi Shivaz
Like the clients he works with, Rumi is focused on quickly generating breakthrough ideas, or vision@speed as likes to refer to it.

But it’s the next step where Rumi has built his reputation – helping his clients take the ideas, muster the right team, and bring these innovative concepts through into a prototype or pilot; often involving himself in finding the key early-adopter market for the new innovation.

As Rumi says “when an idea is born, most people spend their time thinking about ‘how’ to do it; whereas you need to be thinking about ‘who’ you are going to partner with, to get the idea off the ground - crack that and the ‘how’ soon emerges.

If your team needs a creative boost to generate and realise some breakthrough ideas, Rumi would love to start the conversation with you – check out
StarNow is an online casting and audition service designed to help casting professionals find talent.

Launched in London in 2004 by 3 Wellingtonians and ex TradeMe Developers, StarNow has over 1.4 million registered members around the world. Designed to help talent take control of their own careers they have placed over 120,000 casting calls and have some fantastic success stories. With a staff of 14 operating out of Wellington StarNow is the biggest casting website in the UK and is rapidly growing in Australia and NZ
Syro is a project management company specialising in marketing and communications. Ours is a team of seasoned professionals who have served on the front lines of the country's leading design, advertising and marketing organisations. We use our specialist knowledge in all aspects of communications to guide and lead the client and a team of suppliers to produce high quality, targeted, effective and measurable communications. If the beads on a bracelet represent the individual components of a communications project, we’re the string that pulls it all together. We take care of it, we take the pressure off, we make it work – we make it happen.
TechNZ has the expertise and resources to boost your research and development programme.

We help companies undertake vital research and develpment (R&D;) projects. Innovation is an essential part of keeping a business sustainable and competitive.

We're the business arm of the Foundation for Research, Science and Technology, and each year commit nearly $50 million dollars to hundreds of New Zealand businesses.

TechNZ can provide funding of up to 50 percent to assist companies in developing their R&D; projects.
The Church
The Church is a branded communications agency that creates content and conversation via graphic and interactive design, motion graphics and video.

Founded in 2000 by four young men with a bright idea and a dream to change an industry for the better, we are living proof that a spark can turn into a flame and eventually a fire.

We can’t wait to see your spark and bring your story to life.
Toi Poneke Arts Centre
Toi Poneke Arts Centre is a unique space where creative people can meet, work, rehearse, learn and exhibit.
Established by the Wellington City Council in 2005, Toi Poneke nurtures early career arts practitioners, creative businesses and arts organisations in a collaborative and supportive environment.
There are studios available for long-term rent, office spaces, casual rooms for rehearsals, workshops and meetings, a gallery with regular exhibitions and the Hub – an interactive space to share and access information about arts activity in Wellington.

Email:, find the Toi Poneke Facebook page, or search Toi Poneke on at
Founded by Sam Morgan in 1999, Trade Me now has over 2.5 million registered users and 5.5 million auctions listed per month. Apart from general goods, you can also find vehicles, property and jobs on the site.

With so many auctions, there are always a few stand-outs. Recent examples include a flying hovercraft, coffee breaks with Kiwi celebrities (supporting Oxfam), and 2x “captured ghosts”.
Trade Me also owns the dating site FindSomeone, accommodation sites Travelbug and Holiday Houses, and Old Friends.
Unlimited Potential
Unlimited Potential is Wellington's leading community for ICT
professionals. UP provides engaging events for people interested in
technology, including students, developers, designers,
entrepreneurs, investors and many more besides.

UP is providing partnership events for the Bright Ideas Challenge and everyone is welcome to attend. Want to build a tech team for your
Bright Idea? We can probably help.
Viclink helps staff and students turn the world-class research at Victoria University of Wellington into commercial opportunities.

Viclink supports entrepreneurs and researchers from throughout the University to bring their ideas to the community, whether working with industry collaborators to make discoveries into new products, supporting world class researchers to bring their methodology and knowledge to the general public, or mentoring, assisting and providing support for student businesses, our aim is always the same: making smart connections to bring the great ideas within the University out to the community.
The leader in independent vehicle inspections for your motoring peace of mind.

Vehicle Testing New Zealand (VTNZ) is NZ’s largest single provider of vehicle safety inspection services – many people know us from the 85 big orange testing stations we have around the country.

VTNZ’s core business is Warrant of Fitness and Certificate of Fitness inspections as an agent for the NZ Transport Agency (NZTA). We also offer Entry Certification vehicle registration, RUC, driver licensing, pre-purchase inspections and a new pre-service inspection called WoF+Check-Up.

Three important components of our customer value proposition are convenience (Check in… drive on), independence (we don’t do repairs) and trust (we are the vehicle safety experts).
WebFund engineers start-up success by cultivating ideas, people and resources as well as providing incubation, seed capital, strategic advice, governance, access to networks, technical know-how, and plenty of elbow-grease. Do you have what it takes to be our next investment?
Wellington City Libraries
Innovative and cutting edge business ideas are based on good market insights. For over 25 years Wellington City Libraries (WCL) has provided a wide range of business services and resources, including access to market research reports, industry trends and company profiles. If you have a WCL card, you will have remote access to our online fulltext magazine resources and up to one hour of free research per topic. We provide free search training, and confidentiality is guaranteed. If you need help to drive your business forward, visit our website You can view our business guides, and blog, or follow us on twitter. Email us direct at or ring Marilyn Domney on 801 4059.
Wellington Institute of Technology
As your business grows and adapts to changing conditions, you’re confronted with many challenges. You probably need new products, your staff need new skills, and you need to find ways to be more productive, efficient and sustainable.

WelTec Connect, the service arm of the Wellington Institute of Technology, can help you. Since the Institute was established over a century ago, it has worked hand in hand with industry and developed a unique store of expertise, backed up by sophisticated equipment and workshops, in areas as diverse as graphic design to business skills, counselling to engineering, and literacy and numeracy to hospitality, automotive and IT.

Go to to find out how we can help.
Find out why thousands of students choose to study at Whitireia each year... make your decision to gain an internationally recognised qualification with one of New Zealand’s leading education providers with Whitireia!

Whitireia Community Polytechnic is a New Zealand government owned quality education provider recognised internationally. At Whitireia we are committed to catering for undergraduate and postgraduate levels of study. Whitireia is also renowned for its industry links enabling it to consistently maintain current industry standards in its education leading to employment pathways.
Y&R; Wellington is an advertising agency – evolving into an ideas agency, because we believe creativity is far more than just ads. We generate, produce and deliver smart ideas that get results for our clients. Our skills spread from research to strategy, brand, creative and media. We create ad campaigns, iPhone apps, social media movements, online tools and more. Our motto is to ‘resist the usual’ in order to produce work that generates change. Real change. Measurable and accountable change. The kind of change that shifts the category and repositions competitors.
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