Resource Centre
The resource centre will provide you with helpful and inspirational information. Find links to interesting websites as well as the presentations from the workshops.
You can watch the videos from our workshops online at our Video Gallery
BUSINESS PLAN AND BUSINESS MODEL TEMPLATES FOR STAGE TWO
A Guide to Writing a Business Plan - download here
Business Model Template - download here
Business Model Template regarding to Osterwalder & Pigneur - download here
LECTURE 1: BUSINESS MODELS:
Presentation Mark Robotham - download here
Video of Mark's lecture - click here
Video of guest entrepreneur Leon Toorenburg, Surveylab - click here
Book: Business Model Generation - Osterwalder & Pigneur (first 72 pages downloadable here)
LECTURE 2: VALUE PROPOSITION:
Presentation Mark Robotham - download here
Video of Mark's lecture - click here
Video of guest entrepreneur Jenny McIver, Wishbone Design - click here
Find out what's happening in the world of innovation: Springwise , I New Idea
Book: A Good Hard Kick in the Ass: Basic Training for Entrepreneurs - Rob Adams
Book: If you build it, will they come? - Rob Adams
Online training module: Conducting effective market research
Online training module: Determining market size
Online training module: Researching the competition
LECTURE 3: TARGET MARKET/MARKET VALIDATION
Presentation Chloe Dallaway - download here
Video of Chloe's lecture - click here
Video of guest entrepreneur Julia Marshall, Gecko Press - click here
Market Validation Guide - download here
Book: Zag - Marty Neumeier
LECTURE 4: BUILDING WINNING TEAMS
Presentation Mark Robotham - download here
Video of Mark's lecture - click here
Video of guest entrepreneur Cameron Mehlhopt, StarNow - click here
WORKSHOP: BUSINESS PLANNING
Workshop Presentation Mary-Anne Webber - download here
Videos of Mary-Anne's presentation
Part 1 click here
Part 2 click here
Blog: Startup lessons learned - Eric Ries - click here
A Guide to Writing a Business Plan - download here
Another example - business .govt.nz Writing a Business Plan - download here
LECTURE 5: FINANCIALS
Presentation Dave Allisson- download here
Video of Dave's presentation- click here
Video of guest entrepreneur Mike Riversdale, Cloud Sherpas (was Waveadept)- click here
Online training module - Financial forecasts
LECTURE 6: GO TO MARKET
Presentation Murray MacRae- download here
Video of Murray's presentation- click here
Video of guest entrepreneur Ed Robinson, Aptimize- click here
22 Go to Market Strategies for New Start-ups- download here
Useful links-
12 of The Best Launch Strategies for Startups
Flipboard Go-To-Market Strategies You SHOULD Copy
11 Strategies For Reinventing Your Startup
Useful Tips On Product Launch for Startup Founders
17 New Startup Sales Strategies For The Sales Team
The NEW Customer Service Strategies For Startups
18 Rules For Web Startup Success
Great Blogs To Read About Marketing For Startups
Elance Launches Startup Cloud: Best Practice Strategies For Startups
28 Great Startup Advice For Entrepreneurs By Entrepreneurs
Book: Business Model Generation - Osterwalder & Pigneur (first 72 pages downloadable here)
LECTURE 7: OTHER IMPORTANT TOPICS
Presenters:
Presentation Shelley McDonald (Gibson Sheat) - Legal issues download here
Video of Shelley's presentation click here
Presentation Antonia Haythornthwaite (Blue Dot) - Human Resources download here
Video of Antonia's presentation click here
Brian Woolford (IRD) - Tax & GST download here
Video of Brian's presentation click here
Jonas Holland (AJ Park) - Intellectual Property download here
Video of Jonas's presentation click here
Guest entrepreneur - Sarah Gibbs, Trilogy
Video of Sarah's presentation click here
A Beginners Guide to IP by Henry Hughes
For businesses and employers: Starting up a Business - Inland Revenue
Ownership of IP - Paper by Baldwins
BLOGS
asmartbear.com - naming Startup
I New Idea - Inventions, patents, desgins, creative ideas and products
Lean Startup Wellington - Meet up group
idealog.co.nz - The mythical startup
The Altucher Confidential - The 100 Rules for Being an Entrepreneur
Start Up Lessons Learned - By Eric Ries
BOOKS
A Good Hard Kick in the Ass: Basic Training for Entrepreneurs - Rob Adams
If you build it, will they come? - Rob Adams
Business Model Generation - Osterwalder & Pigneur (first 72 pages downloadable here)
Zag - The Number One Strategy of High-performance Brands - Marty Neumeier
WEBSITES
BizChat - Online business community
Grow Wellington - Economic development organisation for the Wellington region
Business.govt.nz - Starting a business and much more
New Zealand Trade & Enterprise - Starting a business
NZ Work and Income - Business Training and Advice
IPONZ - Intellectual Property Office New Zealand
Stuff - Keep updated with the latest news for small businesses and employment
Namecheck.com - Check username availability, domain names and trademarks
steveblank.com - Steve Blank blog
venturebeat.com - The 7 signs of failure for internet startups
ideamensch.com - How to bring ideas to life
springwise.com - New business ideas, trends and innovation
WORKSHOPS: HOW TO PITCH YOUR IDEA IN 100 WORDS
Presentation - Mark Robotham
Presentation - Nick Churchouse
Click here to see the videos of the workshops
SEMINAR SERIES 2010
See below for last years programme and links to presentations from the events.
RESOURCES FROM THE BRIGHTEN YOUR IDEA WORKSHOP SERIES
KNOW YOUR MARKET: Validation
Presentation – click here
Market research: Leon Toorenburg, ikeGPS
Market validation: Barbara Grieve, Creative HQ
Target market identification: Mark Pennington, Formway
Competitive analysis: Nick Rowney, 3months
BUILD THE SOLUTION: Strategy
Presentation – click here
Value proposition - Mark Clare, Woodward Partners
Business model - Dave Moskovitz, WebFund
Pricing & Finances - Dave Allison, PricewaterhouseCoopers
Sustainability - Peter Salmon, FISCHE° Consulting Limited
BUILD THE SOLUTION: Technical
Presentation – click here
Intellectual Property:
Mark Hargreaves, AJ Park
John Yaldwyn, 4RF
Legal & Governance:
Andrew Stewart, Morrison Kent
Prototyping:
Michael Elwood-Smith, Creative HQ
Peter Wilcock, Exactus
Successful SMEs:
Jon Macdonald, Trademe
Andrew Gibbs, Deloitte
EXECUTE: Go-to-market
Presentation – click here
Business Models - Nigel Kirkpatrick, Grow Wellington
Branding - Paul Soong, The Church
Go-to-market - Dave ten Have, Ponoko
Distribution - Mario Wynands, Sidhe Interactive
Exporting - Judy Bennett-Smith, Whitireia New Zealand
- David Swann, Explorer Graphics Limited
BOOKS, WEBSITES & BLOGS
1. “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”, by Geoffrey A. Moore
2. “A good hard kick in the ass: Basic Training for Entrepreneurs”, by Rob Adams
3. “Zag: The Number One Strategy of High-performance Brands”, by Marty Neumeier
4. Start up lessons learned, Eric Ries, Lean Start-up
5. Steve Blank
6. Harvard Business Review, “Why Sustainability Is Now the Key Driver of Innovation”, by C.K. Prahalad
7. Slideshare “60 Minute Brand Strategist”
8. Slideshare "lean startup"
9. The Brand Gap
10. Duct Tape Marketing
11. “E-myth revisited”, by Michael E. Gerber